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Blog
PPC Associates Holiday Blood Drive – Giving Back After a Great 2012
Jan 04 2013
By any measure, it’s been a great year for PPC Associates. We’ve almost doubled in...
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3 Steps to Improve Your Brand’s Facebook Reputation in 2013
Jan 03 2013
Prospective customers and clients generally explore a company’s social media channels first and foremost when...
Use Age and Gender Targeting to Boost GDN Performance
Today’s post is by Account Manager Tyler Jordan, who is really good at not gloating about...
Facebook Poised to Positively Impact RTB and Mobile in 2013 and Beyond
Jan 02 2013
Today’s post is by Heather Way of Parks Associates. Those who follow social media are...
Make your ad copy characters count
Today’s post is by jack-of-all trades Account Coordinator Julie Vera, who knows her way around a bulky...
Weighing desktop vs. mobile Facebook campaigns
Dec 31 2012
Today’s post is by Stanna Johnson, online content writer and social media enthusiast. There is...
Lucky 2013 for digital marketers? Our experts weigh in
2012 is in the books. A year of change in digital marketing? A few hundred...
Consider These 3 Things Before Investing in FBX
Dec 28 2012
Today’s post is by Rosetta’s Mike Pocci. If you’ve been following Facebook’s recent developments in...
"Killing Your Darlings" – the PPC Dangers of the Creative Ego
PPC isn’t magic; it’s math, statistics, diligence, common sense, and creativity. The first four elements...
Set Yourself up for Success on the Facebook Exchange
Dec 27 2012
Since the public launch of the Facebook Exchange in fall 2012, advertisers have been lining...
AdWords in the UK: A U.S. Advertisers’ Survival Guide
Today’s post is by Katie Saxon, a UK-based PPC pro working for Boom Online Marketing. With the...
Catch-Up Tips for the Holiday Week
Dec 26 2012
Like many SEMs, I will be working the week after Christmas. I personally enjoy freeing...
