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Blog
What Makes a Good Ad Great?
Jun 17 2013
I was putting together some training materials for new members of my team on ads...
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5 Great Reasons to Do Facebook PPC
Jun 14 2013
No other online channel offers the granularity and demographic targeting that Facebook does. Whether you...
Airtight SEO Audits, Part 1: Site Infrastructure
The purpose of doing SEO site audits is to analyze a site for a number...
Beginner's guide to Facebook app ads
Jun 13 2013
Today’s post is by Ryan Pitylak, CEO of Unique Influence. Recently I wrote about the immediate opportunity for...
A quick-start guide to Dynamic Search Ads
Recently, I gave Google’s Dynamic Search Ads a try in one of my higher-volume accounts....
Marketing morsels from: Marc Poirier
Jun 12 2013
PPC Associates continues its popular interview series with some of the titans of digital marketing....
3 Ways to Drastically Improve Your Facebook Ad Targeting
Just a couple weeks ago, I was put in charge of running some Facebook ad...
News Feed Retargeting Could Be Facebook’s AdWords
Jun 11 2013
Today’s post is by Christina Park, Director of Marketing at Triggit. I’m planning my nuptials in a...
Is display advertising the career for you?
One of the more surprising things I have learned so far in my display career...
PRISM, distrust, and the marketers' mandate
Jun 10 2013
As technology and the Internet continue to evolve, our society approaches an interesting (some would...
How to Optimize for the News Feed: Facebook’s Oceanfront Property
Jun 07 2013
I know it’s hard. You’re seeing great performance from right-hand side ads on Facebook. The...
Googly-eyed: an intern's journey into SEM
When I interviewed at PPC Associates for an internship, I asked my interviewer, Mike, about...
