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Blog
Kick-a** PPC tips recap: AdWords features
Jul 03 2013
In case you missed it — and there’s probably no way you caught all 100...
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A summer refresher on display fundamentals
Jul 02 2013
Whether you’re new to display advertising or relatively knowledgeable, it’s always good to reinforce the...
Increase the engagement of your Facebook posts
Earlier this year, Optimal performed an analysis on 8,500 of the world’s top brands on...
Optimize creatives in a multi-layered Facebook world
Jul 01 2013
Today’s post is by Dayna Moon, head of marketing at AdParlor. As Facebook recently announced, the...
Don’t Buy Traffic Without Segmenting Your Landing Pages!
Today’s post is by Dave Bird, CEO of Clickthroo. Paid traffic is becoming expensive. Very expensive....
Don't fall into a data trap
Jun 28 2013
Data, specifically trending data, is big business. Our clients demand data and our expertise in...
How to use Facebook Hashtags for #Business
Twitter, Vine, Instagram, even Google+ … and now Facebook! It seems like there’s no such...
Use these four principles for successful Facebook PPC for retail
Jun 27 2013
Many companies with tight budgets are just now jumping on board the Facebook PPC train,...
Go Beyond PPC Manager – Become a PPC Leader
When you start running pay-per-click campaigns, you will forge a solid knowledge foundation related to...
Custom Audience Targeting: a slobbering (and useful) testimonial
Jun 26 2013
By now, you’ve probably heard a bunch about Custom Audience Targeting. Well, fine. Even if...
Build Your Case for A Bigger Digital Marketing Budget
Do you manage paid digital marketing campaigns? I’m talking about channels like paid search, display...
Re-Targeting Intent: Why FBX Is A Monumental Success
Jun 25 2013
Today’s post is by Nadja Yacker, media analyst at Ampush. Each time we take stock of the...
