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Blog
Hallelujah! AdWords for Video Gets a Great New Editing Tool
Oct 14 2013
For those who promote videos through the AdWords for Video UI, you are well aware...
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Why Asia-Pacific is Important for Facebook Advertisers
By now, it is already clear that Facebook is the king of the social network...
How to diagnose your traffic drop
Oct 11 2013
So your traffic fell off a cliff…but what cliff? Before you flip the bird at...
Struggling with AdWords? Try Facebook Ads!
Around a year ago, we began working with a savvy ecommerce website that mails your...
How to Improve Facebook Advertising ROI
Oct 10 2013
One of my clients recently came across Drayton Bird’s Commonsense Direct Marketing, an interesting book...
7 Habits of Great New SEMs
I’ve been working on a new project for the last three months. Though I’ll share...
Get the Interactions You Want With Facebook Conversion Specs
Oct 09 2013
Do you ever want a specific action to be taken on your Facebook post? It’s...
A Measured Take on Google’s Encryption Policy
The digital marketing industry is still up in arms about Google’s move to encrypt all...
Top 5 Reasons Your Facebook Ad Has Limited Reach
Oct 08 2013
So Facebook said your ad targeting had a potential reach of 60,000, yet you’ve only...
Building your keyword-specific ads: fast, faster, and fastest
So you have a bunch of keywords that you want to write ads for. In...
How to Pitch Content Marketing Ideas to Different Types of Clients
Oct 07 2013
I’m going to put this out there and say that I agree with the phrase...
Facebook, bring back the Quality Score!
Do you remember when Facebook had a quality score back in 2009? It was on a scale from...
