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The Complete Faceboook Ads Checklist
Jul 16 2014
Today, without a doubt, we can say that Facebook is one of the most effective...
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The Efficiency Frontier and How to Reconcile Conflicting PPC Metrics
In PPC advertising, a client will often set two or more diametrically opposed goals. “We...
Google in Q2: mobile, PLAs, competition on the rise
Jul 15 2014
At 3Q Digital, we ran numbers for both standard search campaigns and PLA campaigns, totaling...
Audit your AdWords Campaigns for Conversions and Profit: Clicks
Welcome to the kick-off post in a three-part series that will teach you to audit...
5 New Facebook Ad Targeting Capabilities
Jul 14 2014
The Facebook Ads tool is ratcheting it up a notch. They’ve teamed up with some...
14 2014 SEO Myths and the Truths Behind Them
Because of the relatively vague nature of SEO – relative to paid channels, that is...
The Reaching, Branding, and Selling Formula with Facebook Ads
Jul 11 2014
Hello, FBPPCers! Today I am going to walk you through a targeting method that will...
SEM Seen Through a World Cup Lens: Who Would the PPC Champion Be?
As the World Cup has been winding down, I’ve been trying to figure out how...
Quick Tips for Making Your Blog Content Look Great
Jul 10 2014
Great content needs a great layout. You could have written the most impressive, well-thought-out, precisely...
How to Bulk Upload Household Income Targeting
Jul 09 2014
As you might have heard, Google released the ability to target by household income. And...
Why Don’t You Gamify Your Facebook Page?
Let’s start with a non-academic definition of gamification: “the process of using game mechanisms in...
Behavioral Science 2.0: How the New Practice Can Grow Your Business
Jul 08 2014
Most search agencies over the past 8-10 years have built their organizations around strategies and...
