Growth Model Solutions
Growth Model Solutions
Make bold strategic moves to prepare for future challenges and opportunities. Schedule a free discovery session with one of our growth experts to discuss recession-proof strategies.
Scrap the marketing playbook that tells you to cut your marketing budget and pull back on advertising spend. Drawing on lessons from the past, we know that brands that continue to promote their brand gain greater market share and have a stronger path forward.
Be bold when your competitors aren’t, and you’ll reap huge rewards.
See what our growth marketing experts have to say.
Expert perspectives on marketing in the face of economic uncertainty.
VentureBeat
In the aftermath of the 2008 recession, businesses lost confidence in the economy, and the entire ad market in the U.S. dropped by 13%. As history has a funny way of repeating itself, a recent report from the International Business Barometer shows that more than half of businesses anticipate cutting marketing spend over the next 12 months in fear of the next recession.
AdAge
Despite declines in consumer spending and the sting of inflation, some advertisers are not cutting back their spending. And some have even benefitted from challenging market conditions, according to a report by Advertiser Perceptions, a research firm focusing on the advertising industry.
Fortune
How do you build a business during one of the worst economic downturns in modern times? Ultimately, it comes down to strengthening your brand.
DEPT
In times of economic instability, battening down the hatches and tightening the purse strings is the natural response to keep your bottom line healthy. And while making considered decisions around media budgets is wise, a switch in focus from new customer acquisition to loyalty and retention is even wiser.
DEPT
In an ever-changing world, creating meaningful interactions makes all the difference for brands. Whether it’s removing friction from the customer journey, increasing the value proposition, or improving the ROI on marketing spend, a key ingredient in all these activities is the activation of quality customer data.
DEPT
Emerging technologies like machine learning, artificial intelligence, and Web3 are on track to transform how businesses work across all industries. In the upcoming years, we’ll be seeing the effect of “combinatorial innovation,” as different technologies come together in new and creative ways.
Harvard Business Review
Right now, advertising agencies are struggling to stay afloat. Google and Facebook are reporting substantially lower ad revenues as marketing spending dives with the business cycle. But that is today’s equivalent of bleeding – an old-fashioned but once widespread treatment that actually reduces the patient’s ability to fight disease.
7 in 10 people say that their household income has been affected or will be affected by the current crisis. People are scared. Last week, the IAB released the results of a recent survey of 390 media buyers, planners and brands. The headlines are grim.
Economic downturns offer private equity and venture capital firms a major opportunity to deploy capital. But do you know if your target company’s digital marketing strategy is an advantage or a weakness? Learn how 3Q/DEPT can assess the strengths, opportunities, and risks ahead with our Due Diligence solution.
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