Engage and Capture More Mobile App Users.
With 3.5B smartphones and 1.35B tablets in users’ hands in 2020, mobile apps are instrumental in driving a company’s growth. Mobile commerce is on the rise, but an app alone won’t help unless you have a strategy to grow your active user base and convert it into paying customers.
Managing more than $100M in annual spend for global accounts with millions of daily active users, our mobile experts specialize in driving quality user acquisition and re-engagement for your mobile app. We offer mobile marketing expertise across mobile ad networks, DSPs, Google and Apple’s search platforms, and mobile attribution support and proprietary fraud tactics. Our comprehensive mobile app marketing strategy aggressively attracts new users, all while eliminating wasted media spend.
App Store Optimization and Acquisition.
Momentum is everything in mobile app marketplaces, and we have what it takes to help you grow fast. Our App Store Optimization practice establishes keyword relevance to enhance your app ranking, and optimizes the messaging and imagery for stronger conversion rates. We amplify these results within Apple Search Ads (ASA) and Google Universal App Campaigns (UAC), as well as through paid social media campaigns, to accelerate your iOS and Android user acquisition with targeted installs.
Mobile Ad Fraud Prevention.
Ad fraud can take a serious toll on your bottom line if you don’t have a partner to keep it in check. We have relationships with all major mobile measurement partners (MMP), along with a proven playbook that combines technology and advanced expertise to keep your accounts protected. Our proactive account reviews fine-tune your app investments to maximize your ROI.
Balancing Targeting with User Privacy.
Big brands have made major changes to increase user data privacy, such as Apple’s IDFA opt-in. This makes mobile attribution and targeting more difficult as users decline ad tracking. Fortunately, we have a variety of partners and tools that provide actionable customer insights, while still respecting consumer privacy.
Using a robust testing strategy, our mobile and creative design experts ensure that every visual asset is optimized for your campaigns and reaches statistical significance. Our expertise avoids asset fatigue and results in higher-quality assets getting to the market faster, increasing your return on ad spend.