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Press Coverage & Company News

Keep up with our latest company news, press releases, media highlights and expert perspectives.

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In the News / Aug 18 2022

Marketers Must Balance Media Mix to Collapse Brand and Performance Silos

Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT. The agency’s 2022 Growth Marketing report bases its findings on survey responses from 400 U.S. marketing leaders at brands with $100 million or more in annual revenue.

By Nandika Chatterjee & Olivia Morley

Search Press & Media

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Expert Perspective / Apr 01 2016

The Ideal Facebook Advertising Structure: Single Objective

There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the…

Brad O’Brien

Expert Perspective / Mar 04 2016

Three Facebook Direct Response Products You Should be Using Now

Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting new ad products and…

Brad O’Brien

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