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Blog
The startup conundrum
Dec 16 2011
Starting a brand-new PPC program has its challenges. Not having any history hurts on both...
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SEM is Another World
Dec 14 2011
Nimen hao! I’m writing this from Pudong airport in Shanghai. It’s my first time in...
Looking For Love…In The Google Content Network
Dec 13 2011
We waste time looking for the perfect lover, instead of creating the perfect love. –...
I Came to Search Insider Summit a Search Marketer. I Leave a Digital Marketer
Dec 12 2011
Change is inevitable. In the online marketing world, that inevitability manifests itself almost monthly. When...
Beat the Clock with Better Priorities
Dec 08 2011
A search marketer’s job is never done. Sometimes, even 10-hour days are not enough. More...
Black Friday & Cyber Monday 2011: Lessons Learned
Dec 07 2011
In 2005, the term Cyber Monday was coined in a Shop.org press release whose headline...
The Satisfaction of Low Expectations
Dec 06 2011
“This past week, I was interviewing a candidate for a VP role along with two...
Desperate Times Do Not Call for Desperate Measures
Dec 05 2011
One thing I’ve never liked about typical marketing agency contracts is the obsessive desire to...
Holiday Love for Our Clients
Dec 01 2011
I love this time of year. Between the color of the leaves, the crisp air,...
Slicing the Lead Pie
Nov 30 2011
I was recently talking to a prospective client with a lead-acquisition model about their SEM...
DSPs (Demand Side Platforms) – The Rise and Fall
Nov 29 2011
Once upon a time, buying display media online was a cumbersome, manual task. First, you...
Red-Headed SEO Stranger: My Interview With Matthew Brown
Nov 28 2011
Matthew Brown is one of the top SEO’s in the business, specializing in Enterprise SEO. ...
