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Blog
Agile Management: Dealing with a Successful Campaign
May 30 2013
Working on digital ad campaigns on a regular basis, I am familiar with building safety...
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Knowledge (base) is power: how to archive your company's wisdom
Today’s post is by Sam Naishtat, Training and Curriculum Coordinator. Welcome back, Knowledge Base aspirant! For...
Unpublished Page Posts: The Undisputed King for Off-Site Conversions
May 29 2013
Today’s post is by Carmem Domingues , media analyst at Ampush. Off-site conversion on Facebook…....
Use SEO Siloing to Map Website Architecture to Page Content
Today’s post is by Virginia Nussey, social media editor at Bruce Clay, Inc. My apologies for...
Use Search Data to Prospect New Customers on Facebook
May 28 2013
First there was Facebook Marketplace, which lets marketers target Facebook users based on their demographic...
Power Up Excel Using Macros And UDFs
Scrooge McDuck said “Work Smarter, not Harder.” Wiser words have never been spoken. As a...
Stay truly connected with online communication
May 24 2013
Words often have multiple meanings, largely determined by body language and context, though this is...
Facebook Advertising – The Never-Ending Test
If there is one thing I’ve learned from advertising on Facebook, it is to never...
Mobile and Facebook’s Evolving Advertising Strategy
May 23 2013
Today’s post is by Heather Way of Parks Associates. Since its IPO in early 2012, Facebook...
Get on Board with Google Trends
Google has many great free tools for Search Engine Marketers, and Google Trends is one...
Use Content to Boost Your PPC ROI
May 22 2013
When was the last time you considered the content on your site before you fired...
Use Social Data to Connect With Fans and Deliver Quality Content
Evaluating a campaign’s success purely by the volume of fans acquired can be misleading. Marketers...