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Blog
The Shortcut You Shouldn't Use for High CTR on Facebook
Sep 10 2013
See this ad from Intuit? The button is what drives the CTR, but is against...
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Cut the Stress From Managing Multi-Channel Accounts
Today’s post is by Jessica Carr, Client Services Manager at PPC Associates. If you’ve worked in...
7 Essential PPC Strategies, Part 2: “Begin With the End in Mind”
Sep 09 2013
What does the perfect AdWords Campaign look like? What does it achieve? What budget should...
Facebook Sanity Check
Worried about your campaign performance on Facebook? Has your campaign become stale? When was the...
Bing Introduces Excel Add-In
Sep 06 2013
Many PPC managers use Excel to carry out daily PPC tasks. They have to go...
What You Need to Know About Facebook Ad Simplification
Earlier this year, Facebook announced an initiative to simplify the number and complexity of its...
Landing Page Optimization in 17 Easy Steps
Sep 05 2013
Today’s post is by Dave Bird, CEO of Clickthroo. Remember those landing page changes you were...
Facebook Holds the Future of Mobile Advertising
Regardless of whether you own any Facebook stock, you’ve surely heard about the 60% increase...
You Wouldn't Boost a Car; Why Boost a Post?
Sep 04 2013
Last week, I was a conference where the keynote speaker droned on about how we...
Missing My (Trade)Mark
I’m certainly not the only search marketer who attempts to make strategic domain purchases based...
Increase Retargeting Success on FBX: Bidding Opportunities
Sep 03 2013
Today’s post is by Dana Kaplan, Lead Data Wrangler at Triggit. When building out an...
In digital marketing, narrative is the new black
More devices, more ad types, more platforms, more emphasis on social and community and the...
