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Blog
Yahoo!’s Big Step Toward a Premium Programmatic Future
Sep 26 2013
My first experience with Real-Time Bidding (RTB) came about 4 years ago. I was at...
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Multi-URL Campaign Parameters Tool for Facebook Advertising
When running Facebook ads, it’s important to measure their impact beyond simple clicks. Although Facebook...
Facebook’s Social TV Partnership Calls For Cross-Channel Marketing
Sep 25 2013
Recently, Facebook introduced features such as hashtags, verified accounts, and trending topics in order for...
Anonymous Placement Makes Display Look More Like Search Partners
Search is competitive and ever-changing. That’s part of the allure. There’s an edge to be...
Tips for Setting Up Your Editorial Calendar
Sep 24 2013
Advanced planning is a power tool of productivity. SEO, PPC and social media professionals can...
Do You Click Facebook Ads? I Do. Here’s Why
When meeting someone for the first time, it’s common to have a little friendly small...
Complete Facebook Ads Guide to Event Promotion
Sep 23 2013
-Today’s post is by James Svoboda , a Partner at WebRanking.com Promoting live events might be the...
Another anecdotal argument against optimizing for Quality Score
After last week’s great round-up on the Quality Score debate from Clix, I’ve been noodling...
30 Facebook Contest Ideas That Drive Engagement
Sep 20 2013
Today’s post is by Nathan Latka, CEO and Founder of Heyo. On August 26th, Facebook updated its promotions...
4 Tools for a Successful Keyword Expansion
If you’re like me, Keyword Expansion is a task that is done frequently. Being relatively...
Kick-a** PPC tips recap: targeting
Sep 19 2013
In case you missed it — and there’s probably no way you caught all 100...
Is Twitter or Facebook Better Poised for Mobile Advertising Success?
It appears that everyone at Facebook and Twitter is claiming that their platform is better...
