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Blog
"Sewing" the Seeds of Suck
Nov 10 2014
A while back, former 3Q colleague Susan Waldes wrote a SearchEngineLand post that called out...
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Facebook Ads for the Holidays: 7 Rock-Solid Best Practices
Not sure how to spend your marketing budget this holiday season? Don’t worry, I’ve got...
5 Super Basic Excel Tips for the SEM Beginner
Nov 07 2014
As a true beginner in the SEM world, the last four weeks have been a...
How to Run Your First LinkedIn Ad Campaign
If you’re interested in getting in front of business-minded folks who may be interested in...
Four Alternatives to the Old-Fashioned Brainstorm
Nov 05 2014
From ideas to answers, and even feedback, the good ol’-fashioned brainstorm seems to be the...
What Election Day Tells Us About Social Media
Although 11/4 was not a holiday, we saw increased engagement across the major social media...
3 Ways Uncertainty Can be Used for Persuasive Marketing
Nov 04 2014
We’ve already talked about using certainty for marketing persuasion, but the other side of our informative...
How to Solve for Mobile Sessions/Clicks Discrepancy
Nov 03 2014
A common issue with mobile is a big sessions-to-clicks discrepancy, which can be a big...
The Inhumanity of Facebook’s Ad Algorithm
Most of the Facebook Direct Messages I receive tend to be from “women” who seem...
Best Posts of October 2014
Oct 31 2014
Want to catch up on all the great stories we’ve covered this October? Here’s your...
Use SEM Strategy to Tune Up Programmatic Display
I began my foray into online digital marketing by diving into the world of SEM. ...
6 Tips for Excel Etiquette for Client-Facing Reports
Oct 30 2014
We’ve all opened an Excel doc that makes our eyes hurt, and it’s not necessarily...
