In May of 2021, 3Q/DEPT tested these Discovery campaigns and leaned into Google’s automated campaign options, including automated bidding solutions and tCPA bidding. And by utilizing Offline Conversion Tracking to import back-end data from World Finance, we were able to optimize campaigns toward the client’s most important objectives.
3Q/DEPT’s proprietary media management system, Qontrol, also allowed for a wide range of automation, enabling us to proactively monitor traffic and conversion fluctuations, perform automated forecasting and scenario planning, and run quality control automation. Taking this approach led to more of a focus on strategy and unique innovation to drive even more success for World Finance.