A key means for testing creative preferences is influencer partnerships. Influencer marketing, also known as creator marketing, is a core strategy in social media today as consumer behavior continuously evolves. Influencers boost the reach of ads by introducing the content to new, different, and expanded audiences, while also providing more opportunities to frequently optimize these ads.
Meta (formerly known as Facebook)-branded content leverages a network of media outlets, celebrities, and social media influencers to share sponsored content. Each branded content social post features “sponsored” by the entity’s name to reflect a paid partnership between the content creator and the brand. This strategy enables brands like Framebridge to amplify the most popular content by turning them into branded content ads on Meta.
Branded content ads are an effective strategy for expanding reach, influencing intent, and increasing sales, largely because consumers appreciate recommendations of products and services from people like themselves. Creator content may feel and look more authentic to consumers compared to advertisements from a brand. The creator’s originality can provide a fresh and personable perspective about a brand’s product or service that consumers find more trustworthy and favorable. Meta branded content ads often feature detailed accounts of the influencer’s experience with a brand’s product or service. This narrative inspires, educates, and provides audiences with a behind-the-scenes look at Framebridge’s framing and hanging process.
We recommended branded content as a solution to also beating increasing digital advertising prices. The value in this approach comes from the endorsement from the influencer. As consumers look for guidance in wading through shopping choices, influencer content stands out and an implied recommendation or stamp of approval from the influencer can convert customers.
