3Q/DEPT conducted a comprehensive, robust audit of eyebobs’ marketing and website tech stack, their site’s user experience and SEO health, and their digital marketing program. This full-funnel opportunity analysis uncovered improvement opportunities within four areas:
- Data management and measurement
- Website technology and content
- User interface improvement and testing approach
- Marketing strategy and execution
Across these four areas, 3Q/DEPT highlighted 131 distinct growth opportunities, which were then synthesized into 13 strategic recommendations.
3Q/DEPT recommended strategies and tactics that would optimize eyebobs’ available resources for rapid impact and maximum growth. 3Q/DEPT also presented a 12-month digital growth plan for eyebobs to act on those recommendations and achieve their peak potential.