Based on these findings, 3Q/DEPT recommended a four-point strategy to improve SEO and traffic results:
Create 25 pages of comprehensive editorial content that targeted specific subject matter for higher-ranking landing pages and important keywords.
Position robust editorial content on product/solution pages alongside tactful placement of calls to action to lead website visitors to the corresponding product offerings.
Expand visibility beyond branding by pursuing relevant non-brand terms (e.g. hybrid cloud, multi cloud platform, end user computing, etc.). Those terms would then need to be featured in product, solution, and blog pages with more descriptive metadata optimizations (e.g. title tags, H1s, and meta descriptions).
Implement informational content to drive discovery and research-based traffic.