LinkedIn’s advertising ascendance, powered in large part by its partnership with Microsoft, has turned heads in the B2B landscape. In our CMO’s Snapshot to LinkedIn Advertising, we’ll explain why – and why it’s a mistake not to consider increasing your investment in LinkedIn campaigns.
Yes, LinkedIn is more expensive on the surface than its competitors, but its souped-up targeting capabilities give your brand access to leads of unparalleled quality if your strategy and tactics are in tune.
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