The metaverse has the potential to transform the marketing industry, but like any emerging media, growing pains are anticipated. Brands needs to determine how their unique business needs translate into a metaverse strategy that’s anchored to a compelling consumer value exchange.
The handful of brands already seeing success with immersive media aren’t just jumping into the hype for the sake of doing so – they’re approaching it strategically, like any other aspect of their marketing objects. Their marketing teams know two important rules:
Brands need to go back to basics when developing a metaverse strategy.
A brand’s success in Web2 and the physical world won’t determine its success in Web3.
Download your complimentary copy of Forrester’s Ready Player Brand: Marketing In The Metaverse to discover the keys to success in this new digital frontier.