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How to Ensure Your Brand is Metaverse-Ready

Succeeding in the new digital frontier

Is your brand ready for the metaverse?

The metaverse has the potential to transform the marketing industry, but like any emerging media, growing pains are anticipated. Brands needs to determine how their unique business needs translate into a metaverse strategy that’s anchored to a compelling consumer value exchange.

The handful of brands already seeing success with immersive media aren’t just jumping into the hype for the sake of doing so – they’re approaching it strategically, like any other aspect of their marketing objects. Their marketing teams know two important rules:

  1. Brands need to go back to basics when developing a metaverse strategy.
  2. A brand’s success in Web2 and the physical world won’t determine its success in Web3.

Download your complimentary copy of Forrester’s Ready Player Brand: Marketing In The Metaverse to discover the keys to success in this new digital frontier.

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