We believe that A/B tests are easily misinterpreted, difficult to run in a truly controlled setting, and frequently overvalued in favor of far more effective optimization techniques. So how do we optimize ad copy at 3Q/DEPT? Not how you might expect.
The strategies in this whitepaper, which focuses on SEM, have resulted in double-digit CTR gains for dozens of clients across a range of industries. You’ll learn:
Case studies of common A/B testing pitfalls
An effective framework for constructing, executing, and analyzing a scientific test (A/B or otherwise)—including testing traps to avoid
3Q’s AdQ process for how to truly optimize ad copy without overreliance on A/B testing