Introducing SEM AdQ: 3Q/DEPT’s Guide to Optimizing Ad Copy

Share

We believe that A/B tests are easily misinterpreted, difficult to run in a truly controlled setting, and frequently overvalued in favor of far more effective optimization techniques. So how do we optimize ad copy at 3Q/DEPT? Not how you might expect.

The strategies in this whitepaper, which focuses on SEM, have resulted in double-digit CTR gains for dozens of clients across a range of industries. You’ll learn:

• Case studies of common A/B testing pitfalls
• An effective framework for constructing, executing, and analyzing a scientific test (A/B or otherwise)—including testing traps to avoid
• 3Q’s AdQ process for how to truly optimize ad copy without overreliance on A/B testing

Submit the form to get your copy today.