Marketers are battling a tide of user fears about data privacy and usage. A November 2019 Pew Research report found that 81% of Americans feel they have little control over the data collected on them, and 79% have concerns about data use. In today’s climate, building trust is more critical – and difficult – than ever.
In this guide we tackle the topic on a number of fronts:
What marketers must avoid in the quest to build trust with their users
Immediate steps marketers can take to build trust with their users
Recommendations for regulation compliance and data security
Ways to promote your privacy efforts to build user goodwill