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White Paper

Growth Marketers Guide: Building Trust in the Age of Privacy

Marketers are battling a tide of user fears about data privacy and usage. A November 2019 Pew Research report found that 81% of Americans feel they have little control over the data collected on them, and 79% have concerns about data use. In today’s climate, building trust is more critical – and difficult – than ever.

In this guide we tackle the topic on a number of fronts:

  • What marketers must avoid in the quest to build trust with their users
  • Immediate steps marketers can take to build trust with their users
  • Recommendations for regulation compliance and data security
  • Ways to promote your privacy efforts to build user goodwill

To get your copy of the white paper, simply fill out the download form (and for a look at how we’ll use your data, check out our privacy policy).

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