3Q/DEPT surveyed 500 B2B CMOs to gauge challenges, priorities, and investment plans in the second half of 2020 and into 2021. We found that most CMOs are focused on employee and company health and well-being, with short-term growth taking priority over long-term planning and leaving plenty of blue sky for brands determined to defy limits. The headlines:
Digital transformation is a priority; customer understanding isn’t.
Amazon and Walmart are gaining market share but leaving a big gap for smart brands.
Consumers are calling for diversity. Will brands answer?
CMOs are still thinking in channels.
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