Marketers hear it ad nauseam: understanding your customer is critical to effective marketing. Yet marketers aren’t holding all the cards when it comes to an organization’s full suite of customer-based information.
3Q/DEPT’s Strategy team has consistently recognized challenges of siloing Performance, Brand, Product Marketing, Product and Sales teams – all of whom should be ideally aligned on a common goal of delivering brand experiences built on what matters to customers. Each team is privy to a slightly different body of information on customers, and that information isn’t reliably shared across teams.
In this brief, we’ll lay out critical customer-focused questions you should know how to answer. Simply fill out the download form to get a copy and learn how to provoke better communication and a more comprehensive understanding of your customer across teams.