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Weekly Facebook Advertising News Roundup – March 28, 2014

Published: March 28, 2014

Author: Molly Shotwell

Facebook bought Oculus VR for a whopping $2b. They’ve been developing a  virtual reality headset for some time.
Facebook expanded lookalike audiences to include website visitors, mobile app users, and fans.
Facebook is also working on Mobile Analytics, a feature that would potentially cut out independent companies already offering the service.
It’s a good idea to examine your ad objectives to determine exactly which types to run.
We shared an interview with our Social Account Manager Molly McCarty.
If you’re looking to target travelers with your ad campaign, here’s a handy infographic.

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