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Use Facebook to Increase Mobile App Traffic

Published: December 14, 2012

Author: David George

Today’s post is by David A. George, Chief Content Officer at Heyo.
With over 1/3 of Facebook’s entire network logging into Facebook Mobile each day, every business that isn’t on mobile needs to be.
And businesses that are on mobile are asking, What can I do to increase mobile app traffic? This post will give you a few tips (on Facebook and off) to increase your app downloads.
Use the “About” section!
Put your Mobile App URL (these are built in HTML 5 and are web apps, meaning they live at their own unique URL that looks something like http://mobile.fbppc.com) in front of your customers by strategically placing it within the prime real estate your social media platforms provide.
Steal Facebook’s thunder by putting your mobile app URL in the About section on Facebook. Notice how the About section is at the top of the Facebook Page on mobile and can act as a billboard for your new mobile app.
Facebook about section
(Bonus note: on Twitter, put the URL in your bio along with a call to action to drive mobile viewers straight to your mobile app.)
Pin the Post to the  Top of Your Page
Another way to increase visibility, awareness, and interaction with your mobile app is to create an engaging status with the direct URL to the mobile app URL attached. Pin the post to the top of your Facebook Page for week-long visibility.
Facebook app on page
Here’s an example of how a cleanup company could run a special for free consultations to help out victims of Hurricane Sandy:
hurricane helper app
Use Facebook’s Signs for QR Code and In-Store Ads
Translating reality to the online world can be tough. Build the bridge by putting your Mobile App URL behind a QR code so users can grab your app on the go. Use a service like QRstuff.com to design a QR code that is directly attached to your Heyo App URL.
You can now put that QR code on signs within your store or office, calling action to go to the Mobile App to grab a coupon, get more business information, or sign up for a weekly discount. Tip: Facebook offers free printable signs that are a good starting point for design inspiration.
Here’s an example of how a Greek restaurant used this strategy to sell more bottles of wine on Wednesday nights:
qr ad Facebook
Note: Be sure to add the actual URL, not just the QR code, in case users don’t have a scanner and want to access the content within the mobile app.
Your Turn
What strategies have you used to market your mobile apps? Did they work? Share with us in the comments below!
David George Heyo– David A. George is Chief Content Officer at Heyo, a Virginia-based company offering fan page customization and mobile app and website generation. Connect with him on LinkedIn or Twitter.

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