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Takeaways and Themes from SMX East

Published: October 12, 2015

Author: Caitlin Halpert

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Didn’t make it to SMX East? You missed informative sessions from both me and Leslie To (and a lot of others who aren’t 3Qers). Luckily we took notes and have some great takeaways for you. It’s important to stay up to date with digital marketing trends, so read up! For further reading, here’s a copy of my presentation (I’m third from the left), and Leslie’s.

I hit a bunch of panels throughout the three-day event. Some highlights:

Improve your PPC Creative

-Remarketing testing has shown that overall CVR is improved when there are 3 different creatives running

–Stop making boring headlines, by Marty Weintraub

–Get creative with your copy

–Ad customizers allow for simple/scalable adjustments to sales AND can help you easily run countdown ads

-Get the lowdown on good image ad design, explained simply by Dustin Stout

Personas have an important place in search

-Use personas to improve personalization tactics

-This advanced SEO Content Audit Process starts with intelligent, data-based persona creation by Michael King

Mobile Mobile Mobile – the trend continues

–Mobile conversion optimization

–Mobile eCommerce optimization

–More on mobile optimization

–Mobile is growing & how to measure its value

YouTube

–Why it’s important 

–How to be found in YouTube

–More ways to be found

Lessons for holiday retailers

-The right holiday message at the right time

–Forecasting for holiday budgets and performance using hourly data

Other great sessions were well worth your attention:

-SEO App deep linking

–CRO Hacks, by Larry Kim

-Incremental gains by bidding on Brand (BingAds data)

–DSA captures incremental volume lost to LSV keywords AND allows for longer headlines

-Detailed SEO for eComm

-Advanced Audience Creation via GA User ID

-The law behind trademark infringement

-Determining the best attribution for cheap

Bonus: tools mentioned 3+ times

-BuzzSumo: research ad headlines, find trends for SEO & PPC, what language are people sharing

-SEMrush: competitor research, research on SEO volume

-ScreamingFrog: Simplest, easiest, cheapest crawler

-DeepCrawl: Best crawler for large sites

-AdWords Ad Customizers: customize ad copy at scale (kind of) with user data!

Industry Experts Worth Keeping your Eye On

–Larry Kim (@larrykim), Founder & CTO of Wordstream

–Michael King (@ipullrank), Founder of iPullRank

–Marty Weintraub (@aimclear), Founder & Evangelist of aimClear

–Sophie Newton, Director @ BrainLabs

We hope to see you at SMX next year. Let us know if you’d like to hear more about a particular session!