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Tag: YouTube
Home / Blog / Tag: YouTube
Blog
Pivot and Win with TrueView for Action: A Case Study
Jul 22 2020
YouTube is not a one-size-fits-all channel, and YouTube’s TrueView for Action is not a one-size-fits-all...
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Growth Insights: How to Tackle Creative on Pinterest, LinkedIn, and YouTube
Jun 25 2020
In our final post of our Growth Insights series on platform-specific creative (we’ve already covered...
What Farmers Insurance (and Rickie Fowler) Can Teach You about Growing YouTube Performance
Jan 16 2020
Whenever I meet with clients to talk about their approach to online video advertising, I...
Surviving and Thriving at VidCon: Advice for Industry First-Timers
Jul 29 2019
It’s been about two weeks since VidCon in Anaheim. I’ve finally recovered from the absolute...
Google Marketing Live: Goodbye Custom Intent Audiences
May 21 2019
Okay not really, that may have been clickbait, but the name is changing (again). First...
Google Marketing Live: Bumper Machine and Why It Matters
May 20 2019
Following up on our first recap of the announcements at Google Marketing Live, today we’re...
BLS 2.0 Case Study: Performance Branding
Mar 19 2019
We’ve discussed Brand Lift 2.0 before when we compared it to the original Brand Lift...
YouTube’s Brand Lift Study 2.0: A Step Forward for Performance Branding
Mar 18 2019
YouTube is ever-evolving into a more effective channel for direct response advertising. With features like...
YouTube Brand Safety Breach: The Issue and How to Respond
Feb 22 2019
On February 17, 2019, a video was posted to YouTube showing predatory comments on videos...
Custom Intent Audiences – Making the Connection from Search to YouTube
Feb 04 2019
Custom Intent audiences, launched by Google in late 2017, use previous search activity to make...
YouTube Brand Lift Study: A Guide
Nov 26 2018
These days, anyone can set up a YouTube video campaign and start generating views for...
Why Google’s New Selective Optimization Will Change the Game for SMBs
Nov 20 2018
At this point, if you’re not using or at least testing Google’s Target CPA bidding...
