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Home / Blog / Tag: rtb
Epic Post, Part V: Display, Including DSPs, RTBs, and Retargeting
Mar 21 2011
For most of the history of Internet advertising, display advertising has been dominated by two...
RTB 4 PPC?
Mar 07 2011
Real-time bidding (RTB for short) is all the rage in modern media buying. Sophisticated technology...
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