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Tag: Facebook
Home / Blog / Tag: Facebook
Blog
2020 Holiday Spend Report: November eCommerce
Dec 10 2020
With COVID Surging, Digital Spend and Engagement Are Up Sr. Social Strategist Jessica Guedes contributed...
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2020 Holiday Spend Report: October eCommerce
Nov 12 2020
2020 Holiday Spend Report: October eCommerce Ad Engagement Increased in the Early Season Sr. SEM...
Facebook Shops Debuts Custom Shopping Audiences
Aug 20 2020
Earlier this summer, Facebook announced its newest product feature: Facebook Shops. If you need a...
Growth Insights: How to Tackle Facebook Creative
Jun 24 2020
In my previous posts, I talked about why it’s important to tailor your creative for...
Growth Sciences: Bidding Farewell to Facebook’s Target Cost Option
Jun 15 2020
Heads up, digital marketers: Facebook recently announced that they’re planning to remove target cost bidding...
Growth Tactics: Use Facebook Conversion Objective Campaigns to Grow Down-Funnel Conversions
Feb 10 2020
Facebook offers a wide range of campaign objectives to help get users to engage with...
Are You Growing Brand Favorability? Measure with Facebook’s Brand Lift Study
Jan 09 2020
Paid media has a ton of strengths, but measuring user/customer sentiment hasn’t historically been one...
2020 Digital Growth Disruptors, Beyond the Myths: The Google/Facebook Duopoly
Dec 02 2019
Not all digital wisdom and best practices are created equal, so we’re going to spend...
Facebook’s News Feed Is Undergoing Major Renovations – Here’s What You Should Know
Jul 31 2019
Changes are rolling out on August 16th to Facebook’s entire News Feed experience as a...
How to Engineer a Successful Customer Funnel on Facebook
May 28 2019
An effective customer funnel is more than a way to organize your account; if done...
Facebook Transparency and Data Policy Updates
Mar 29 2019
Situation: Today Facebook announced updates to the platform in an effort to be more transparent...
Facebook to Require Campaign Budget Optimization Usage by September
Feb 06 2019
Campaign Budget Optimization (CBO) was first introduced a little over a year ago by Facebook....
