Marketing Mavericks: an Interview with App Promo’s Gary Yentin
Published: July 7, 2015
Author: 3Q/DEPT
Name: Gary Yentin
Company: App Promo
Twitter handle: @Apppromo
How long have you been in your current role?
Seven years.
When you look back at the last six months, what were some of the biggest surprises of your job?
The interest for apps in terms of development marketing and promotion continues to grow and turn into a mainstream business.
What are 2-3 bold predictions you’d make for the next six months?
Consumers will embrace the Apple Watch beyond predictions, and mobile video will blow out all numbers in terms of engagement.
What’s your favorite recent ad campaign, and why?
Burberry has some of best campaigns in terms of creative and embracing mobile.
If you had $10M, which marketing platform (e.g. Google, Facebook, Twitter, etc.) would you invest in, and why?
I would go to Snapchat and Instagram for reaching Millennials and go to Pinterest to reach women.
If you had $10M, which marketing technology would you invest in, and why?
Mobile Video RTB and DSPs.
What is/are the most important metric(s) you use to guide your decision making process?
Engagement.
Which is more important, attribution or mobile? Why?
Both, not sure you have to choose one without the other.
Are there any specific books that have helped shape your marketing strategy?
Old school going back to the books of David Ogilvy:
