Kick-a** PPC tips recap: keywords and match types
Published: March 14, 2014
Author: Molly Shotwell
In case you missed it — and there’s probably no way you caught all 100 — we kicked off a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** keywords and match types tips!
Tip: Think of paid search in terms of queries, not keywords.
Tip: Use the keyword tool to look for semantically related neg. keywords (e.g. “one night stand” for night stands).
Tip: Use broad match modified as your testing ground for winning queries.
Tip: Check SQRs weekly for new negatives.
Tip: Product ID-level targets are not the same as exact-match targets. Treat them differently.
Tip: Use shared negative lists to save time and stay organized.
Stay tuned for our next recap: platforms!