Kick-a** PPC tips recap: social media
Published: August 30, 2013
Author: Molly Shotwell
In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** social media tips!
Tip: If you’re advertising on Twitter, be sure to send users to mobile-optimized pages.
Tip: Thinking of social media campaigns? Lay claim to your brand/product names on all platforms right away.
Tip: Facebook ads “decay” quickly, so always have a full pipeline of creatives ready to go.
Tip: Integrating FBX into your display campaigns? Pay extra attention to frequency caps and attribution.
Tip: Add social sharing icons to product pages to increase the reach of your ad.
Tip: In Pinterest, tag brand and product names and item numbers to help customers find your products.
Stay tuned for our next recap: campaign and account structure!
