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Kick-a** PPC tips recap: Google Analytics

Published: August 8, 2013

Author: Molly Shotwell

In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** Google Analytics tips!
TipThe secondary “keyword” dimension on GA will show exact keyword-to-query matches.
TipThe Goal Flow in Google Analytics tells you where people drop out of the funnel. Improve those pages.
TipDefine what defines revenue and configure those as goals in Google Analytics.
TipUse GA’s Funnel Visualization to determine where to target your remarketing lists.
TipUse Google Analytics to test, track — and optimize — your sitelinks.
TipWhen marketing cross-channel, use the Cost Data Import and Advanced Attribution Modeling in Google Analytics.
TipUse GA to track conversions by device and split out the best performers into separate campaigns.
TipUse Google Analytics to get same-day search query data.
Stay tuned for our next recap: international tips! 

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