facebookIcon tracking


Is It Really That Bad in Ohio? Hitwise and OMMA Think It Is

Published: July 16, 2009

Author: David Rodnitzky

A day doesn’t go by where I don’t see some shoddy Internet statistics. I received my copy of OMMA magazine today and found this gem of a statistic – an overview of the top “unemployment” related terms and Web sites, courtesy of Hitwise:

While I have no doubt that Ohio has been disproportionately impacted by the economic downturn, it does seem a little bit hard to believe that the most popular unemployment related term in May was “Ohio Unemployment”, followed in second place by a search for the Ohio employment agency.
Since Hitwise collects its data through a sample of Internet users, the likely reason for this Ohio-centric data is that one or more of their sampled users lives in Ohio and did these searches, thus skewing the rest of the data.
One would think that either OMMA or Hitwise would have checked this before publishing this to tens of thousands of marketers, many of whom are as cynical about Internet metrics as I am. Hopefully the copy editor who let this fly is Ohio-based – the data might actually come in handy.

25 E Washington Street
Suite 420

Chicago, IL 60602(650) 539-4124


Want to become a client?

Contact Us decorative arrow

Want to join the team?

View Our Openings decorative arrow

Find us on social media.

Press inquiries.

Email Us decorative arrow

Expert insights for your inbox. Subscribe to our content.

Accept No Limits.

Learn more about 3Q/DEPT READ MORE