Humans of 3Q: Senior Leadership Team – Part 2
Published: April 25, 2022
Author: Phoebe Martell-Crawford
If you’ve been following our Humans of 3Q blog series, you just got to know Amie, Savitha, and Yomei. In the continuation of our SVP introductions, this blog features Gene Keenan and Diana Gordon!
Gene Keenan
Senior Vice President, Mobile
Tell us about what you do at 3Q
I am the SVP of Mobile, but what does that mean in practice? One of the things is to socialize internally the idea that mobile is a platform, not a channel. Turning mobile into a channel means changing our strategy and planning process so that the phone sits at the center of everything (the phone replaces the person as it is an extension of that person). Mobile will be a vital component of the Growth Model. I hope to participate with others in breathing life into that construct. I am also here to provide ideation and guidance on everything from vendors to creative, MMP, media integration, and more.
Which of our core values (Accept No Limits, Act for the Greater Good, Be Inclusive, or Own It) resonates most with you and why?
Act for the Greater Good. The meaning of the pursuit of happiness at the founding of the American experiment was that one could not have personal happiness unless all boats in your community rose with yours. In his famous speech, JFK touched on that idea when he said, “Ask not what your country can do for you, but what you can do for your country.” To achieve that, we must Act For The Greater Good.
How did you know 3Q was the right fit for you?
Because Sam Huston, Fidel Parente, and Rob Murray worked here. I knew them from a previous life. They are honest and fair people with whom anyone would be lucky to work. That was all I needed to know.
What do you like to do in your free time?
Cooking professionally backstage at music festivals put on by Live Nation, volunteering with food relief groups (e.g., WCK, Acta Non Verba), gardening, making fruit jams (Jam Band Jams), recipe development, and birding.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
eCommerce is now just commerce in some circles. The pandemic caused a massive surge in online purchasing, and most of it in the digital space is now done on the mobile phone.
Diana Gordon
Senior Vice President, eCommerce & Marketplace Strategy
Tell us about what you do at 3Q
I’m one of our Client Service leads. My core focus area is retail and eCommerce. I help our teams drive stronger engagement, growth and marketing effectiveness for our retail and eCommerce clients. I’m also in charge of our emerging retail media practice.
Which of our core values (Accept No Limits, Act for the Greater Good, Be Inclusive, or Own It) resonates most with you and why?
They all really resonate with me but probably the most so is Accept No Limits. I tend to gravitate toward complex business challenges or hard problems to crack. I’m known for being tenacious and never quitting, and not taking ‘no’ for an answer is usually my method toward victory.
How did you know 3Q was the right fit for you?
Like any new job, I didn’t really at first. It was a leap of faith but I knew that I had learned a lot working for Rob Murray earlier in my career and was excited to be a part of something on the cusp of change and growing. In my first couple months there were lots of little affirmations that 3Q was my new home. I really appreciated how everyone lived our core values. My new teammates were really welcoming and excited for me to be a part of creating solutions and our clients are such great brands that I am eager to help them unlock limitless growth.
What do you like to do in your free time?
Free time is like a white whale for a working mom with 2 girls but I do try to make it a priority. Post-Covid, I’m really just trying to live in the moment and try new things. Some weeks it’s learning to ice skate, others it might be ordering an adult beverage I’ve been too nervous to try before now. If I haven’t done it before, I’m all about it now.
What do you think has been the most interesting change in the marketing industry or in your channel this year?
Covid truly was the most meaningful change in the eCommerce landscape. Seemingly overnight, every brand needed to have an eCommerce strategy and a lot of brands were behind. In the time since I’ve been a vocal advocate for brands thinking omni – online and instore and expanding distribution. I want brands to know that the funnel is collapsing and any engagement with a consumer is a chance to convert that consumer to a customer so don’t miss your chance.
Learn how 3Q Digital helped an international retail client revolutionize its online marketing strategy to enable brand prosperity during the pandemic.
Interested in joining the team? Check out our careers page for more information about opportunities!
