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Humans of 3Q: Meet Kyle Lacy

Published: April 6, 2018

Author: Molly Shotwell

Our Humans of 3Q series continues this week with Kyle Lacy, Talent Acquisition Specialist, out of our Chicago office! Get to know Kyle below:

Explain your role at 3Q in 3 sentences or fewer:

I get to gush about 3Q and why I love working here to about anyone who will listen. I also get to chat with a ton of different people to hear their stories, background, and passions. If the stars align, I help with some of the behind-the-scenes work so that they can join the 3Q team!

What is the last thing that you read?

The Song Poet, by Kao Kalia Yang. It’s a quite powerful and heartbreaking memoir that I’d highly recommend picking up!

What sets 3Q apart from other agencies in the industry?

Hands-down, the people! We have a very passionate and knowledgeable bunch at 3Q. It might sound like fluff, but if you work at 3Q or have had the opportunity to meet with a 3Qer, you would 100% agree.

Exuding “passion” and “knowledge”

What’s something that makes your office cooler than the other 3Q offices?

I really dig our taste in office music. It’s made for great impromptu karaoke nights during our in-office happy hours.

When coworkers from other offices come to visit, what’s one thing they absolutely have to do in your city?

Wait in line for a few hours to grab a burger at Au Cheval. (Sorry – Small Cheval doesn’t count. ¯\_(ツ)_/¯ )

Tell us about your morale associate (pet: if you have one).

Full disclosure: I (unfortunately) don’t have a Morale Associate who works from my home. But my morale is continually boosted by Chicago’s resident Meowrale Associate, Marty. He’s so handsome! (Shout out to Victoria Ketchum who actually takes care of the parental duties and graciously shares the cute pics with me.)

Marty, Kyle’s favorite Meowrale Associate

What’s the craziest thing you’ve seen on a resume or heard in an interview?

I’m going to refrain from sharing anything specific, but word of advice – if you’re going into an interview, be sure to know the company’s name.

Have you participated in 3Q 3%? If so, what’s been your favorite experience?

Yes! We visited Chicago Youth Center late last year for the holidays. I was on the decorating team and I have to say that it looked pretty darn festive before we left. The kids had everyone cracking up.

How do you spend your free time?

I feel as if I spend almost all of my free time cooking and baking. I refer back to the NY Times’ suggestions on ‘What to Cook this Week’ for almost all my meals.

Some “free time” in Bali

What do you think has been the most interesting change in the marketing industry or in your channel this year?

The rise of voice search and digital assistants. It’s been happening for a while, but I recently realized every generation in my family has at least one digital assistant in their home that’s regularly being used to research product information.

If you were given an unlimited amount of money to invest into one upcoming or exciting marketing technology, what would it be?

Any type of Marketing Attribution tech. As a non-marketer, I was (and still am) in awe after learning about our Decision Sciences team and what they’re able to offer clients.

If you could choose any TV show or movie world to live in, what would it be?

The Real World. 😉

What’s your favorite TED talk?

Do Schools Kill Creativity? It was the first TED Talk that I had ever watched and the one that got me interested in the TED Talk program. The question of how to strengthen divergent thinking is still a strong interest of mine and something that I’m able to look into now, as I’m part of the Diversity in Thought employee committee at 3Q!

What’s your favorite GIF?

Side-eye Chloe is me. I am Side-eye Chloe.

Get to know more of our 3Qers in our Humans of 3Q series. Interested in joining the ranks? Check out our Careers page.

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Chicago, IL 60602(650) 539-4124


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