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Some Halloween treats for digital marketers

Published: October 25, 2013

Author: Hillary Read

So it’s Q4, and we’re all brainstorming how to make the most of the holidays…including Halloween! Some initial digging around in Google Trends and the Keyword Planner turned up a few fun nuggets. Make of them what you will.

Discretionary budget? Who cares? In the last 10 years, the highest-volume month for the query “halloween costumes” was October 2008 – the month of the biggest stock market crash in decades.
halloween search trends
Geotargeters, take heed. The top five countries most likely to search for “halloween costumes”, in order: the U.S., Canada, Ireland, the U.K., and Puerto Rico.
Demographic targeters, you too.“baby halloween costumes” and “halloween costumes for women” have the exact same monthly search volume (27,100), according to Google’s Keyword Planner.
Running Facebook ads? Target dog lovers. “halloween costumes for dogs” has 4,400 monthly searches, according to Google’s Keyword Planner; “halloween costumes for men” has 3,600.
If you’ve seen any fun trends, add ’em in the comments. Happy early holidays!

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