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Why Google+ is important for your AdWords campaign

Published: March 4, 2014

Author: Molly Shotwell

 Call it bulky, call it forced and underwhelming, call it “just another network to manage…”
Just don’t forget it: Google+ isn’t going anywhere.
Your online reputation follows your business today, more than ever before. One scathing Yelp review can remain at the top of your Yelp profile for years. Whereas, many Likes on Facebook can turn your business into an overnight sensation.
If you provide a solid product and receive great online reviews, you should leverage them as best as possible, turning simple online reviews into true brand advocates.
Promoting your positive reviews is simple with the integration of your Google+ and AdWords accounts. This allows your +1’s (social annotations, as AdWords calls them) to appear within your advertising.
Your “+1’s” essentially become social proof in your ads. Do you remember those ad campaigns that say something along the lines of, “Don’t believe us? Ask your friends.” Integrating your Google+ page with AdWords builds this exact theme into your AdWords campaign automatically.
Picture this: you run a Google search for a local real estate agent to help you sell your home. You see your friend John’s face +1’ing Agent A. But, you then see eight of your friends +1’ing Agent B. If you’re like most of us, you’re going to click Agent B and chances are high that Agent B will win your listing.
78% of consumers trust peer recommendations, says BizReport. So, consider this a social endorsement within your advertising.
At the end of the day, promoting your Google+ page is worth the investment. There are thousands of articles detailing “how to promote your Google+ page,” but here are a few basics to get you started:

– Keep it up-to-date

– Post often (with purpose)

-Add the Google+ badge/logo to your site (just like you already do for Facebook and Twitter)

-Utilize circles to connect specific groups of people and companies

-Use your other social media pages to push your Google+ page

-+mention people just like you would @mention people on Twitter

Enable Social Annotations

Social Annotations (+1’s) are automatic, as long as:

1. Your Google+ page is linked to your website.
2. Your ad’s display URL matches your website URL that’s linked to Google+.
3. Your Google+ page has excellent content and over 100 followers.

To sum it all up, start growing your base of +1’s today.  AdWords can only take you so far, but you’ll cross the finish line with an exceptional product that customers want to endorse.

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