Digital Marketing’s Evolution Into The Modern Era
Published: May 24, 2021
Author: Phoebe Martell-Crawford
The traditional strategy of simply focusing on performance marketing, which has been a reliable source of success in the past, is not going to be as effective in the next phase of digital the marketing evolution. At 3Q Digital, we pride ourselves on our ability to adapt to the changing landscape and stay on the cutting edge of our industry. After extensive market research, we came up with the next wave in the digital marketing space – something we like to call “growth marketing.”
We surveyed 400 marketing decision makers on their knowledge of performance marketing and growth marketing. The goal of the survey was to learn how much our respondents understand about performance marketing, growth marketing, and the differences between the two. While more than 95% of respondents claimed to know the definition of both performance and growth marketing, the survey uncovered that there was more confusion than clarity.
So what is Growth Marketing?
Growth marketing is a holistic approach baked into your company’s overall strategy and goals, and factors in the entire customer journey experience. While performance marketing primarily focuses on bottom of the funnel tactics, growth marketing combines upper and mid-funnel activities with lower funnel performance tactics to find new audiences, influence a purchase earlier in the buying cycle, increase conversions, and boost revenues.
Growth marketing is a revolutionary concept, and we’re excited to introduce it to brands who are looking to achieve limitless growth. Interested in diving deeper into this topic? Download our growth marketing vs. performance marketing white paper to learn more!