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How-To: Create a Visually Appealing Banner Ad Using Photoshop

Published: May 9, 2014

Author: Gene Pascua

Digital ad banners are everywhere on the Internet. They help generate traffic to your business webpage or create revenue. Like magazine ads, banner ads come in various sizes. The standard banner sizes I create for clients are 300×250 (inline rectangle), 728×90 (leaderboard), and 160×600 (wide skyscraper); I try to keep them at 150KB or smaller.
In this post, I will outline a step-by-step tutorial to create a visually appealing banner to bring potential customers to your website. I will use Wacom visual assets as an example for this tutorial.

Create banner settings

Create a new document [File] > [New] > name your file, width 300, height 250 and resolution at 72px, RGB, 8bit. Press OK.
banner settings

Choose and place your image

Grab some branding assets that are in line and consistent with your website. Choose an image of your product or an istock image that you believe would best represent your business or service.
Think about your placement of where your ad copy will be from the image, and place the image. We can always add a layer mask over the istock image to fit copy. If you are using a product, do not hide it! You’ll want the product to be featured.

Create and place your text

Make sure you use strong, concise copy in your banner; text should be short, simple, and to the point. Include key points that describe what you are selling or your service to engage the viewer to read your banner.
copy 2

Include a call-to-action button

It’s always recommended that you create a call-to-action button to engage the viewer to click the banner. In this case, let’s use “buy now.”
Let’s create a shape; use (U) as the shortcut for our shape tool,  then select rectangle tool. Create a decent-sized rectangle below your copy or towards the bottom of the banner. A bright, noticeable color in line with your branding will grab attention.
Place your Type layer above the shape. To center it, select your move tool (V), then select your shape layer and type layer. At the top toolbar you’ll have alignment tools to center the text.
call to action button 

Create a stroke to frame your banner

Let’s create a stroke for our banner. Create a new layer (shift+cmd+N/shift+alt+N). Fill this layer with a color (cmd+delete/ctrl+delete), and double-click the layer. In layer style, check Stroke. Choose Size 1px, Position inside, Blend mode normal; now, pick a fill color. Press OK.
Now set blending mode to Multiply, which is located above your layers. Lock the layers position, and you’re done.

Don’t forget to fine-tune

Check all the small details in your banner: alignments, copy typos, etc., and you’re done!
Once again, it’s important to make sure your finished product is consistent with the website or landing page to which it’s sending clicks. Follow all of these steps, and you’re well on your way to a great banner campaign. Good luck!

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