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Category: Creative
Home / Blog / Category: Creative
Blog
User-Generated Content’s Important Role in Marketing
May 10 2022
Understanding What UGC Is, Why it Works, and How to Use It. User-generated content (UGC)...
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TikTok Advertising: 5 Best Practices for In-Feed Ads
Jan 18 2022
If you were to take a look at the smartphone belonging to any Millennial or...
Creating Visually Stunning Display Ads
May 03 2021
Between baby announcements, news updates, and advertisements, the digital space is becoming increasingly competitive. On...
Inclusive Creativity Audit: How to Put Good Intentions into Action
Nov 23 2020
In 2020, marketing strategies have had to evolve and change at dramatic rates. From figuring...
How to Meet the Moment of the 2020 Holiday Season with Your Creative
Sep 22 2020
Who could’ve expected that 2020, the year of “clear vision,” would include so many monumental...
Guide to Video Production During COVID-19
Sep 01 2020
Among all the disruptions COVID-19 has wrought in the marketing world (and obviously everyday life),...
Performance Testing and Inclusive Creative: How to Make Room for Both
Aug 26 2020
Creative testing is, and has been, a significant lever to use to improve your performance...
How to Build a Culture and Process for Developing Truly Inclusive Creative
Aug 25 2020
Director of Creative Strategy Becca Debono also contributed to this post. In our last post,...
Inclusive Creative: The Stakes
Aug 24 2020
Sr. Creative Strategist Lauren Dawson also contributed to this post. Diversity is important. Since you...
Growth Insights: How to Tackle Creative on Pinterest, LinkedIn, and YouTube
Jun 25 2020
In our final post of our Growth Insights series on platform-specific creative (we’ve already covered...
Growth Insights: How to Tackle Facebook Creative
Jun 24 2020
In my previous posts, I talked about why it’s important to tailor your creative for...
Growth Insights: How to Tackle Instagram Creative
Jun 23 2020
In my previous post, I talked about why it’s important to tailor your creative for...
