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Category: Analytics
Home / Blog / Category: Analytics
Blog
3Q’s Tag Detective – A Primer
Dec 10 2019
Tag Detective is a Chrome browser extension that allows us at 3Q, our clients, and...
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Firefox ETP: A Primer on the Browser’s Privacy Enhancements
Sep 25 2019
What is it? ETP stands for Enhanced Tracking Protection. Mozilla (the organization that develops and...
Sneaky-Useful Google Search Attribution Features
Sep 23 2019
You’ve probably heard of the Attribution Modeling Tool, but Google offers tons of other attribution...
Apple Search Ads Limited Ad Tracking: What You Need to Know
Sep 09 2019
Limited Ad Tracking (LAT) is an optional setting for iOS users that prevents advertisers from...
BLS 2.0 Case Study: Performance Branding
Mar 19 2019
We’ve discussed Brand Lift 2.0 before when we compared it to the original Brand Lift...
YouTube’s Brand Lift Study 2.0: A Step Forward for Performance Branding
Mar 18 2019
YouTube is ever-evolving into a more effective channel for direct response advertising. With features like...
ITP 2.1 – What You Can Do to Adjust
Mar 12 2019
In yesterday’s post, we detailed ITP 2.1 – the context, the new restrictions, and the...
ITP 2.1: What Does It Mean?
Mar 11 2019
Since 2017, WebKit, the browser engine that powers Apple’s Safari browser, has been diligently earning...
Use Force-Directed Graph Analysis to Mine Twitter User Insights for Advertising
Feb 25 2019
Sr. Data Analyst Andrew Greenberg contributed to this post. Ah, Twitter – you may find...
Custom Intent Audiences – Making the Connection from Search to YouTube
Feb 04 2019
Custom Intent audiences, launched by Google in late 2017, use previous search activity to make...
Mobile Attribution 101
Jan 15 2019
Attribution for any marketing campaign is the act of defining the media source of a...
A Guide to Pixels, Part 1: Options and Set-Up for Google, Facebook, and Beyond
Dec 10 2018
3Q Accelerate Account Manager Taylor Scott contributed to this post. Understanding tracking and the different...
