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Author: Vernon Johnson
Home / Blog / Author: Vernon Johnson
Blog
Facebook to Require Campaign Budget Optimization Usage by September
Feb 06 2019
Campaign Budget Optimization (CBO) was first introduced a little over a year ago by Facebook....
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Facebook Attribution: Reviewing the Tool’s Pros and Cons
Dec 11 2018
We all know that the user’s journey from “need” to “solution” is getting more and...
Work Smarter and Save Time with Facebook Rules
Jul 19 2018
Facebook has had automated rules for a little over a year, but a recent update...
LinkedIn’s New Sponsored Content Carousel Ads
Jun 14 2018
Many marketers may finally be breathing an exasperated sigh of relief. LinkedIn has launched carousel...
So Long, Facebook Partner Categories
Apr 13 2018
At the end of March, Facebook announced that they will no longer offer Partner Categories...
How to Handle Negative Comments on Social Media to Protect Brand Integrity
Oct 05 2017
This post is part of 3Q’s Brand Protection series, in which we tackle a range...
Protecting Your Brand Integrity on Social Media through Exclusions
Oct 04 2017
Never Run a Facebook Traffic Campaign Again
Sep 29 2017
One of the optimization campaign options for ads on Facebook is ‘link clicks.’ Facebook describes...
A Quick Guide to the New Facebook Delivery Insights Tool
May 26 2017
Encountering sudden changes in the performance of active Facebook ads is akin to finding potholes...
How-to: factor latent conversions into Facebook ad optimization
Jan 30 2017
We often track daily, weekly, and monthly conversion goals. We optimize off the data we...
