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Author: Susan Waldes
Home / Blog / Author: Susan Waldes
Blog
In digital marketing, narrative is the new black
Sep 03 2013
More devices, more ad types, more platforms, more emphasis on social and community and the...
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These Advanced AdWords Tools Will Simplify Your Life
Aug 07 2013
Have you used AdWords Labels? How about the notes column or shared negatives library? What...
New Quality Score, same conclusion: don't optimize for it
Jul 26 2013
Google announced today on the AdWords blog a change to the way Quality Score is...
6 great ways to use AdWords Experiment tools
Jul 24 2013
AdWords Experiment Tools (or ACE) have been around for a couple of years and (in...
Why I don't optimize for Quality Score
Mar 27 2013
Larry Kim recently posted on the Wordstream blog about Quality Score having more importance than...
The scoop on Enhanced Campaigns (good and bad)
Feb 06 2013
By Susan Waldes, Sr. Client Services Mgr. Things have been all a-bustlin’ here at PPC...
Use Auction Insights to Report on Competitive Pressure
Sep 11 2012
By Susan Waldes, Sr. Manager of Client Services The kids are back in school, search...
Sneaky-great ways to use new remarketing for search ads
Jul 30 2012
By Susan Waldes, Account Director When I initially heard about remarketing for search ads (RFSA)...
Is Your US AdWords Traffic Really Coming From the US?
Jul 09 2012
By Susan Waldes, Account Director One of my lead-gen clients has a form that allows...
Tips for Showing You Understand Your Client's Business
Apr 13 2012
We’re in it together! We SEMs know all too well how many hours we pour...
Calling B.S.: How to Find and Prevent Click Fraud
Jan 19 2012
One of my PPC Associates clients is in a highly competitive lead-gen industry where CPCs...
Slicing the Lead Pie
Nov 30 2011
I was recently talking to a prospective client with a lead-acquisition model about their SEM...
