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Author: Ryan Larkin
Home / Blog / Author: Ryan Larkin
Blog
Setting Up YouTube Ads in AdWords for Video: A Basic Tutorial
Jul 14 2015
Setting up a YouTube account is a fairly simple process. Click on the +Campaign button...
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YouTube Metrics: What They Really Mean
Apr 07 2015
I’ve written a fair number of blogs regarding YouTube in all its glory since joining...
YouTube Search: Use Negatives & the Search Query Function
Feb 23 2015
YouTube advertising is fast becoming a popular channel amongst digital marketers. It can be great...
How-To: Bulk Uploads for YouTube Ads
Jun 20 2014
In a recent blog, I wrote about the various ad types in YouTube. While setting...
Can Someone Please Explain What Native Advertising Is?
Jun 09 2014
For such a commonly used term in the digital advertising space, it’s amazing how little...
Set Up YouTube Ads in AdWords for Video: A Basic Tutorial
Apr 25 2014
A few months back, I wrote a blog regarding YouTube text overlays. It’s been a...
AdWords Labelling – It’s Good for You
Apr 08 2014
Once upon a time, I didn’t believe in AdWords labels. I had heard of people...
Excellent Analytics: Why You Need to Know This Free Tool
Jan 30 2014
We all know that Google Analytics exists. As SEMs, some of us like to pretend...
How To: Create YouTube Text Overlays for Clickable Calls to Action
Dec 06 2013
Every day, advertising is becoming more and more interactive. People want to feel that the...
Enhanced Sitelinks: What You Need to Know
Oct 18 2013
Sitelinks have been a staple in many online campaigns for years. They have traditionally allowed...
10 Must-Have Bookmarks for an SEM Newbie
Sep 13 2013
It’s a big scary World Wide Web out there; when you start off in your...
