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Author: Dave Hennessy
Home / Blog / Author: Dave Hennessy
Blog
B2B Content Has a Visibility Problem – Here’s How to Fix It
Aug 07 2019
As a B2B marketer, you depend on content marketing to drive awareness about your brand,...
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How to Protect Your Brand Image Across Native Ad Networks
Feb 06 2018
As any brand running advertising across multiple channels knows, the more places your brand appears,...
5 Reasons to Test Yahoo Gemini Native in 2017
Jan 03 2017
Whether you’re new to native advertising or you’ve been around the Taboola/Outbrain block before, you...
‘Sponsored’ Is the Hottest Word in Advertising Right Now
Apr 15 2016
It’s official: sponsored content has taken over 2016. From prime-time television to political campaigns to...
5 Strategies for Optimizing Native Advertising Campaigns
Apr 11 2016
All successful native advertising starts with great content. Regardless of the objectives you’re working to...
Content You May Like: An Introduction to Native Advertising
Jan 04 2016
If you’ve ever clicked on a piece of “Sponsored Content”, “Promoted Content” or “Branded Content”,...
