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Author: Carolanne Hornung
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Everything I Know about Being an Effective Digital Marketer, I Learned from Lord of the Rings
Jun 07 2019
In digital marketing, you’re not likely to find a Fellowship tasked to destroy The One...
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Introduction to Advertising on Quora: Part 3
Feb 14 2018
If you’re new to Quora advertising and looking to set up an account, read our...
Introduction to Advertising on Quora: Part 2
Feb 13 2018
If you haven’t read Part 1 of our Intro to Quora series, stop now! Read...
Introduction to Advertising on Quora: Part 1
Feb 12 2018
Whether you’ve heard the recent hubbub about Quora advertising or it’s brand new to you,...
Don’t Trick Your Audience: Align Your Social Ad Messaging
Oct 19 2017
Imagine yourself scrolling through your personal social media feed. You’re targeted with ads for a...
Using Exclusions to Strengthen Retargeting
Sep 07 2017
Social experts know that running retargeting campaigns on your account is one of the easiest...
New Feature Breakdown: LinkedIn’s Matched Audiences Targeting
Jul 19 2017
Late in April of this year, LinkedIn rolled out their new Matched Audiences targeting feature....
Optimizing CPAs by Breaking out Small Geos in Twitter Advertising
Jun 29 2017
Advertisers with smaller budgets who target EMEA countries are familiar with one of most commonly...
A Beginner’s Guide to Creating a LinkedIn Ad Campaign
May 23 2017
If you’ve never advertised on LinkedIn before but you’re excited to begin to take advantage...
LinkedIn Sponsored Content Ad Types: How Do They Differ?
Apr 12 2017
Of the social media platforms used to advertise on today, LinkedIn provides one of the...
Testing Link Sharing Ads Against Embedded Rich Media Ads in an Instant Whitepaper Download Campaign
Apr 11 2017
In our last LinkedIn Sponsored Content article, we discussed the results of Link Sharing ads...
Test: LinkedIn Link Sharing Ads vs. Embedded Rich Media Ads in a Brand Awareness Campaign
Apr 10 2017
In our previous LinkedIn Sponsored Content article, we discussed the differences between Link Sharing ads...