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Author: Bob Sturges
Home / Blog / Author: Bob Sturges
Blog
Guide to Acquisition on the Google Display Network
Dec 06 2017
The Google Display Network (GDN) is Google’s network of millions of websites, videos, and mobile...
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Mobile milestone, Shopping growth highlight Google’s Q2 performance
Jul 28 2016
Account Director Jake Favaro contributed to this report. For the first time in agency history,...
Google Q2: mobile surge raises CPCs, not retail performance
Jul 16 2015
Google’s mobile surge continued unabated in Q2 2015, with volume, conversions, and cost per click on...
Google Q1 performance report: device distribution, efficiency offsets flat desktop
Apr 24 2015
In advance of Google’s Q1 earnings call, we compared Q1 2014 to Q1 2015 data in...
Mobile, PLA growth highlight Google’s Q4 performance
Jan 23 2015
Huge gains in mobile cost and engagement, including a surge of Google Shopping (PLA) traffic,...
Google in Q3: Mobile and Shopping Traffic Up, Desktop CPCs Flat
Oct 10 2014
With Google’s earnings coming up, it always gives us an excuse to look back at...
Forecasting by monthly run rate: do it the right way
May 22 2014
Monthly spend forecasting can often be a thorn in the side of a search marketer,...
Mobile, Tablet Growth Highlights Google's Q1 Data
Apr 16 2014
Google introduced Enhanced Campaigns in February 2013; adoption was predictably slow for the first couple...
5 (+1) Steps to Taking a Stress-Free Vacation
Feb 04 2014
One of the biggest complaints in client services is that it is so difficult to...
What to do When Statistical Significance Isn’t an Option
Dec 23 2013
We’ve all been there before: it’s week two of an ad copy test, and each...
Use the offseason to optimize seasonal accounts
Nov 26 2012
In the world of SEM, there are many industries subject to pretty heavy levels of...
4 huge benefits to Google's single-pixel solution
Aug 02 2012
Last week, Google announced an exciting addition to its current remarketing product: a single-pixel solution....
