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Author: Alexandra Shanahan
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Blog
DoubleClick Search Bid Strategies – How and When to Test
Apr 10 2018
When it comes to 3rd-party bidding platforms, DoubleClick Search is quickly rising above its competitors...
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Should You Really Streamline Your AdWords Account?
Oct 16 2017
3Q’s Alpha Beta process was one of the earliest innovations in SEM streamlining – consolidate...
5 Things You Didn’t Know Your Google and Bing Reps Could Do for You
Mar 10 2017
Even the most fiercely independent search account managers should know when to reach out for...
Yahoo Gemini Search: Pros and Cons
Nov 21 2016
Since the inception of Yahoo Gemini Search, we’ve heard plenty of opinions from the industry,...
