facebookIcon tracking


Auditing Sitelinks? Here's a Quick Checklist to Make the Process Painless

Published: April 29, 2015

Author: 3Q/DEPT

Sitelinks are a great, free way to get more real estate, get exposure for more landing pages, and prompt users to take more actions on AdWords ads. (For a list of Sitelinks options, check out the AdWords help page.) But there are a bunch of criteria to meet and considerations to take to ensure that your sitelinks show up. In this short guide, we’ll cover device requirements, ad group/campaign hierarchy, and factors that affect serving.
Device requirements for sitelinks:

Tablets and desktop:
-One-line sitelinks: 2 sitelinks per campaign or ad group
-Two-line sitelinks: 3 sitelinks per campaign or ad group
-Three-line sitelinks: 5 sitelinks per campaign or ad group

-1 sitelink per campaign or ad group

Ad Group/Campaign hierarchy:

By default, all ad groups use the campaign-level sitelinks.
If you also create ad group-level sitelinks, the campaign-level sitelinks will be ignored when ads from that ad group serve; only the ad group-level sitelinks will be considered. This is true even if there are problems with the ad group-level sitelinks, such as all of them being disapproved.

Factors that affect serving:

-Your keyword’s Quality Score and max. CPC bid
-The position of your ad on Google SERPs
-The relevance of the landing pages of your ads and sitelinks
-The relevance of other ads on the page
-Other ad extensions enabled in your campaign
-The search term used by a potential customer

Any other great things to look out for with Sitelinks? Let us know in the comments!

25 E Washington Street
Suite 420

Chicago, IL 60602(650) 539-4124


Want to become a client?

Contact Us decorative arrow

Want to join the team?

View Our Openings decorative arrow

Find us on social media.

Press inquiries.

Email Us decorative arrow

Expert insights for your inbox. Subscribe to our content.

Accept No Limits.

Learn more about 3Q/DEPT READ MORE